Call of Duty Elite 2.0 coming this year, currently at 1.5M premium members
Activision has announced Call of Duty Elite “2.0” will come alongside the next Call of Duty title, and the service currently stands at 1.5 million premium memberships.Steve Watts
February 9, 2012 2:15 PM4
Call of Duty Elite has become a smash success for Activision, inspiring hopeful imitators. The company revealed just how successful its been in today’s Q4 2011 earnings call today, announcing that it’s preparing a “2.0” launch to coincide with the next Call of Duty title. Currently the service has reached more than 1.5 million premium annual memberships.
This shows a rough 1-in-5 penetration rate for the $50 annual service, out of the more than seven million total Elite members, counting non-premium free memberships.
Within a week of the Elite launch, the company had sold one million premium memberships, and four million total. The sign-ups seem to have dropped off sharply after its first week, having taken another two months to reach this point, but 1.5 million people paying $50 is nothing to sneeze at.
Elite membership grants early access to to the Modern Warfare 3 season of content, along with social sorting features and updates like the upcoming Clan Operations. In addition, the company promised to launch new Elite features within the next 60 days.