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Sony rejects idea of Vita price cut

Sony rejects idea of Vita price cut

Sony Worldwide Studios head Shuhei Yoshida says it’s too early to drop the Vita’s price, as the company is still focused on building a library. He also says they made a misstep by not showing off more Vita games at the press briefing.

Steve Watts

June 6, 2012 9:30 AM7

After a rocky start, Nintendo slashed the 3DS price, and sales have since picked up. Seeing the Vita share similar struggles, some analysts recently called for Sony to follow suit.

The company disagrees. Worldwide Studios head Shuhei Yoshida says it is “absolutely” too early for a price cut.

“From the value for money standpoint, we think we have a good price for what the system is,” Yoshida told Eurogamer. “And our priority is to achieve the potential through more games and services.” He says the company has to find ways to reduce the costs of the memory card, since it’s a necessary expense with the system. Right now, though, the company’s “laser focus is to increase the content and to realize the potential of the system.”

Yoshida assures that more content was coming, even if the Sony press briefing was light on featuring those games. He suggests Sony was trying to make a shorter conference this year. “I’m getting lots of tweets from people saying, ‘Where are PS Vita games?’ That was, in retrospect, our fault – not looking at every angle when we designed the program for the show. We have 25 new games, Vita titles, playable on the show floor. We could have spent more time – probably we should – showing off those games coming out this year.”

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